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F4MILY MATTERS COMMITMENT TO COMMUNITY

F4MILY MATTERS COMMITMENT TO COMMUNITY

F4MILY MATTERS is a family business building an empire and we strive to be more than just a clothing brand. As we continue to tell our story on garments we intend to make a conscious effort to build the community in which we live.

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Welcome To The City

Welcome To The City

Welcome to Charlotte ,North Carolina, the Queen City. Charlotte is home to some of the most talented creatives in the world, and is one of the fastest growing cities in the nation. The Charlotte culture has deep roots stemming from the Historic Brooklyn Neighborhood in Second Ward, to the AMCS Bodega Festivals that drew thousands to see Charlotte locals,to the Charlotte Uprising in response to the police murder of Keith Lamont Scott. As the city rises to the spot-light, the hiphop, streetwear, sports, and art culture are what fuels the development of the cities identity, song by song, shirt by...

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Welcome To The City, The F4mily Matters Cypher.

Welcome To The City, The F4mily Matters Cypher.

As a part of the Welcome To The City collection F4mily Matters teamed up with four of Charlotte's heavy hitters , Bank (SheluvsBank), Elevator jay (@ElevatorJay), JaywaySosa (@IceeMoney_Sosa), And Deniro Farrar (@leaderofcultrap) to tell you about the charlotte experience first hand, in the F4mily Matters Cypher.   The Cypher begins with a Charlotte inspired spoken word piece from Sir Abstraxxx (Sirabstraxx). and leads into 60 seconds worth of bars from each artist, all over the beat Produced by OG Supe.   Click Here to check out the cypher. 

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