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We All We Got

We All We Got

F4mily Matters is more than just a clothing line. We are a brand that depicts the meaning of F4mily & what it takes to feed them. F4mily is not only a group of loved ones, but a way of life. It consists of relatives, close ones, & brotherhoods. The "We All We Got" collection is inspired by a value that is embedded into the DNA of our brand: Unity. Since F4mily Matters began, our roots ran deep in the creative community of Charlotte. We worked hand in hand with artists and venues to produce concerts that helped shape Charlotte's music scene, we hosted community development events and platforms...

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Welcome To The City

Welcome To The City

Welcome to Charlotte ,North Carolina, the Queen City. Charlotte is home to some of the most talented creatives in the world, and is one of the fastest growing cities in the nation. The Charlotte culture has deep roots stemming from the Historic Brooklyn Neighborhood in Second Ward, to the AMCS Bodega Festivals that drew thousands to see Charlotte locals,to the Charlotte Uprising in response to the police murder of Keith Lamont Scott. As the city rises to the spot-light, the hiphop, streetwear, sports, and art culture are what fuels the development of the cities identity, song by song, shirt by...

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Welcome To The City, The F4mily Matters Cypher.

Welcome To The City, The F4mily Matters Cypher.

As a part of the Welcome To The City collection F4mily Matters teamed up with four of Charlotte's heavy hitters , Bank (SheluvsBank), Elevator jay (@ElevatorJay), JaywaySosa (@IceeMoney_Sosa), And Deniro Farrar (@leaderofcultrap) to tell you about the charlotte experience first hand, in the F4mily Matters Cypher.   The Cypher begins with a Charlotte inspired spoken word piece from Sir Abstraxxx (Sirabstraxx). and leads into 60 seconds worth of bars from each artist, all over the beat Produced by OG Supe.   Click Here to check out the cypher. 

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