News & Blogs
Raw Story For the past several weeks we’ve been talking about the brand pyramid, which is simply a way to organize the details and key identifiers of your brand. The six tiers of the pyramid are: logo, brand name, taglines,...
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What are values? They are your beliefs. They are part of your core. They are key identifying details about who you are as a person, and what you consider to be important, worthy, or true. You have your own individual...
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The purpose of developing the tiers of the brand pyramid is to create a connection with your audience. Your success as a brand depends (at least partially) on your ability to turn your followers into customers. We’ve already looked at...
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A diamond is forever. Have you ever heard that statement before? You’ve probably heard it many times. It’s not just a statement, though. It’s the tagline for De Beers, a well-known diamond brand. It’s short, easy to remember, and easy...
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Absolut Vodka. Whole Foods Market. Lululemon. Tesla. Supreme. What do you think of when you hear these brand names? What do you feel? A brand name can be a powerful tool for creating an emotional connection between your brand and...
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